Our parents (Adam and Eve) fell for it, and in them we have all fallen for it. It is now part of our nature. We take the mirror of God's image which was intended to reflect His glory in the world, turn our backs to the light, and fall in love with the contours of our own dark shadow, trying desperately to convince ourselves (with technological advances, or management skills or athletic prowess or academic achievements or sexual exploits or counter cultural hair styles) that the dark shadow of the image on the ground in front of us is really glorious and satisfying. In our proud love affair with ourselves we pour contempt, whether we know it or not, on the worth of God's glory.